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Course Objectives 課程目標(biāo)

Break the traditional idea about creativity------You always have and can make creativity better;

打破創(chuàng)新思維的神話----您也具備創(chuàng)造力并能做得更好；

Find the focus of innovative thinking from creative and other thinking ways;

在創(chuàng)造性思維和其它思維中找到創(chuàng)新思維的關(guān)注點(diǎn)；

Develop your own list of creativity;

發(fā)展您自己的創(chuàng)造性列表；

Search for and build new concept, and create more ideas from certain one idea;

尋找并建立概念，從一個(gè)想法創(chuàng)造出更多想法；

Produce new ideas by using random entry tools;

使用隨機(jī)詞匯工具產(chǎn)生新想法；

Challenge the current thinking ways by using the provocation questions;

使用刺激問(wèn)題挑戰(zhàn)現(xiàn)有思維方式；

Put new ideas resulted from the provocation into practice and find new practical solution；

將刺激物產(chǎn)生的想法轉(zhuǎn)化成新的實(shí)際的解決方案

Challenge those ideas your team have had constructively and efficiently;

建設(shè)性的有效率的挑戰(zhàn)您所在團(tuán)體現(xiàn)有的想法；

Transfer new ideas into the accessible and practical ways;

把得到的新想法轉(zhuǎn)化為便于使用的實(shí)際方案；

Harvest new ideas to maximum from creative thinking;

從創(chuàng)造性思考中收獲最大化的新想法；

Find new ideas to meet your needs immediately.

根據(jù)需要立即產(chǎn)生創(chuàng)新想法。

Course Contents 課程內(nèi)容

Alternatives: How to use concepts as a breeding ground for new ideas. Sometimes we do not look beyond the

obvious alternatives.

替換方案：尋找、發(fā)現(xiàn)和創(chuàng)造替換方案是水平思考最基本的操作之一，替換方案是可以取代其它方案，

但仍能實(shí)現(xiàn)目標(biāo)的方案。如何提取概念是產(chǎn)生新想法（替換方案）的基礎(chǔ)，利用提取的概念就能產(chǎn)生大

量的替換方案；

Focus: When and how to change the focus of your thinking. You will learn the discipline of defining your focus

and sticking to it.

關(guān)注焦點(diǎn): 關(guān)注焦點(diǎn)可以使我們明確自己到底在思考什么，要思考什么，最后要達(dá)到什么目標(biāo)。焦點(diǎn)是

為我們的創(chuàng)造性思維確定思考范圍和思考目標(biāo)。如果沒(méi)有焦點(diǎn)，就沒(méi)有創(chuàng)造性思維。

Challenge: Breaking free from the limits of traditional thinking. With challenges, we act as though the present

way of doing things is not necessarily the best.

質(zhì)疑/挑戰(zhàn)：質(zhì)疑是所有創(chuàng)造性思維方法中最基本的一個(gè)。沒(méi)有質(zhì)疑，我們將滿足于事物的現(xiàn)狀，永遠(yuǎn)

都不會(huì)試圖去改善或改變事物，質(zhì)疑是為了打破傳統(tǒng)行為方式的局限，對(duì)現(xiàn)狀提出質(zhì)疑，以確定是否有

更好的方案。

Random Entry: Using unconnected input to open up new lines of thinking.

隨機(jī)輸入：所有思維工具中最簡(jiǎn)單、最有趣的一種。通過(guò)使用一些毫不相關(guān)的刺激物來(lái)打開(kāi)新的思路。

Provocation and Movement: Generating provocative statements and using them to build new ideas.

激發(fā)和運(yùn)動(dòng)：使用激勵(lì)工具就會(huì)迫使我們?cè)谒伎紩r(shí)不得不提出新想法；使用運(yùn)動(dòng)工具就會(huì)迫使我們接受

激勵(lì)所產(chǎn)生的結(jié)果，朝著新想法和新觀點(diǎn)邁進(jìn)，從而產(chǎn)生有效的新方案。

Harvesting: Capturing your creative output. At the end of a creative-thinking session, we normally only take

note of the specific ideas that seem practical and have obvious value.

收獲：有意識(shí)地收集一些不太成熟的觀點(diǎn)和概念，使創(chuàng)造性思維的價(jià)值最大化。

Treatment of Ideas: How to develop ideas and shape them to fit an organization or situation.

處理：讓產(chǎn)生的創(chuàng)意變得有用、有意義并且可以實(shí)施，主要是針對(duì)那些具有潛力但還需要進(jìn)一步加工的想法。

Course Agenda 課時(shí)

DAY 1 第一天的安排

09:00-10:00 Introduction 課程介紹

10:00-11:30 Concept Triangle 概念三角

10:30-10:45 Morning tea and break 茶歇

10:45-11:20 Group practice on Concept Triangle 概念三角小組練習(xí)

11:20-12:00 Focus 焦點(diǎn)

12:00-13:00 Lunch 午餐

13:00-13:45 Focus Creative List practice 焦點(diǎn)創(chuàng)新清單練習(xí)

13:45-14:45 Types of challenges and flow 挑戰(zhàn)類型與流程

14:45-15:00 Afternoon tea and rest 茶歇

15:00-16:00 Challenge group practice 挑戰(zhàn)小組練習(xí)

16:00-17:00 Reviewing and summarizing the Random Entry 隨機(jī)輸入課程回顧與要點(diǎn)總結(jié)

DAY 2 第二天的安排

09:00-10:00 Reviewing the courses on the first day 回顧第一天課程

10:00-10:30 Group practice on Random Entry 隨機(jī)輸入小組練習(xí)

10:30-10:45 Morning tea and break 茶歇

10:45-11:30 Provocation/ Movement 激發(fā)種類與運(yùn)動(dòng)技巧

11:20-12:00 Group practice on Provocation/ Movement 激發(fā)與運(yùn)動(dòng)小組練習(xí)

12:00-13:00 Lunch 午餐

13:00-13:45 Harvesting 收獲

13:45-14:45 Treatment 處理

14:45-15:00 Afternoon tea and rest 茶歇

15:00-15:45 Assessment 評(píng)估

15:45-16:20 Lateral Thinking Soft 水平思考軟件學(xué)習(xí)

16:20-17:00 Reviewing and summarizing 二天課程總結(jié)與重點(diǎn)回顧

外籍老師

M.D. and Ph.D., Oxford University

牛津大學(xué)心理學(xué)和生理學(xué)榮譽(yù)博士學(xué)位及醫(yī)學(xué)博士學(xué)位

Ph.D., Cambridge University & M.D., University of Malta

劍橋大學(xué)博士學(xué)位，馬耳他大學(xué)醫(yī)學(xué)博士學(xué)位

Holds professorships at Oxford and Cambridge Universities, the

University of London, and Harvard University

牛津大學(xué)、劍橋大學(xué)、倫敦大學(xué)、哈佛大學(xué)的任教經(jīng)歷

World's Leading Authority on Conceptual Thinking

國(guó)際最知名的思想家，被譽(yù)為“創(chuàng)新思維之父” “Ambassador for Thinking” of the European Year of Creativity &

Innovation 2009

2009 歐洲創(chuàng)新年大使

Dr. Edward de Bono is the world's leading authority on conceptual thinking as the driver of

organizational innovation, strategic leadership, individual creativity, and problem solving. Since

1970 his exclusive thinking tools and methods have brought astonishing results to organizations

large and small worldwide and to individuals from a wide range of cultures, educational

backgrounds, occupations, and age groups. He has written over 73 books, and his work has been

translated into over 41 languages.

愛(ài)德華·德博諾博士被譽(yù)為 20 世紀(jì)改變?nèi)祟愃季S方式的締造者，是創(chuàng)新思維領(lǐng)域公認(rèn)的權(quán)威，被

尊為“創(chuàng)新思維之父”，歐洲創(chuàng)新協(xié)會(huì)將他列為歷史上對(duì)人類貢獻(xiàn)最大的 250 人之一。他在歷史上

第一次把創(chuàng)造性思維的研究建立在科學(xué)的基礎(chǔ)上。德博諾這個(gè)名字已經(jīng)成為創(chuàng)新思維的象征。他

發(fā)明的“水平思考”一詞被收入《牛津英語(yǔ)大辭典》。德博諾博士已出版的著作有 73 本，其代表作

《六頂思考帽》和《水平思考法》被譯成 41 種語(yǔ)言，行銷 57 個(gè)國(guó)家。他的學(xué)員既有四歲兒童，

也有著名跨國(guó)公司總裁和諾貝爾獎(jiǎng)獲得者。

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在線報(bào)名：水平思考?-創(chuàng)新思維的四大流程與七套工具【特價(jià)】(北京)